Inclusion

Inclusion

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Before AI selects you, it has to include you

Sep 21, 2026

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3 min read

Before AI selects you, it has to include you

What puts a brand in an AI answer, and how to check your own this week.

John Webb

The Selection Layer

How AI now decides which B2B vendors get shortlisted, and what commercial leaders must do to be included, framed favourably and chosen. From John Webb at Decoding Growth.

© 2026 Decoding Growth Limited.

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