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Intent Data

How buyer intent signals are changing as research moves inside AI tools: what still shows up, what’s gone dark, and what to measure instead.

AI Selection

+2

The intent data black hole: why your signal has gone quiet

Nov 2, 2026

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6 min read

The intent data black hole: why your signal has gone quiet

Buyers now compare suppliers inside AI: no click, no visit, no signal. Here’s what still shows up, and what to measure instead.

John Webb
John Webb

The Selection Layer

How AI now decides which B2B vendors get shortlisted, and what commercial leaders must do to be included, framed favourably and chosen. From John Webb at Decoding Growth.

© 2026 Decoding Growth Limited.
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