Founder of Decoding Growth. I help B2B leaders win where AI now decides who gets chosen.
Oct 19, 2026
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6 min read
In 783 AI answers to enterprise buying questions, a trade or business title was named once. Gartner was named in 27.
Oct 5, 2026
4 min read
I mapped 173 firms selling AI visibility. Then I went looking for any that help vendors get chosen.
Inclusion
+1
Sep 21, 2026
3 min read
What puts a brand in an AI answer, and how to check your own this week.
AI Selection
+2
Sep 10, 2026
Twelve buyer prompts across five AI engines in the UK business laptop market - and what they reveal about how AI builds a shortlist.
